Problem Statement

User

Through diary studies, I identified Users on GrowthSchool struggled to stay motivated, making meaningful connections, and keep track of their learning progress. This created friction in the learning experience and made it harder for users to achieve their goals.

Business

From a business perspective, diary studies and data analysis revealed that low user engagement and course completion rates were directly impacting GrowthSchool’s growth and retention metrics. Without addressing these gaps, GrowthSchool risked losing users to competitors and missing out on critical insights to improve retention and satisfaction.

Research

Conducted user interviews, diary studies, data analysis, and usability tests to identify pain points in navigation and community engagement. Analyzed user behavior and competitor platforms to inform design improvements, focusing on increasing course completion and personalized learning experiences.

Solution

The project aimed to streamline user experience, foster community engagement, and ensure seamless navigation across various mobile devices.

Solution

By implementing responsive design principles and intuitive navigation structures, the revamped mobile site facilitated enhanced interaction, enabling users to effortlessly connect and engage within the SocialSphere community.