Problem
Problem
User
Before the redesign, users reported feeling overwhelmed and disconnected when first using the platform. The original onboarding process didn’t collect enough information to personalize their learning journey, leading to a one-size-fits-all experience that failed to engage users from the start.
Business
GrowthSchool lacked sufficient data on user preferences, goals, and behaviors, limiting its ability to personalize the learning experience. Without personalization, users were less likely to stay engaged, which directly impacted retention and course completion rates.
Research Insights
User interviews and data analysis (Mixpanel) revealed that learners who had a more personalized experience were more likely to remain engaged and complete courses. The lack of user-specific data during onboarding was identified as a major gap.
Solution
We redesigned the onboarding process to collect critical information about the user’s goals, learning preferences, and interests. This data was then used to tailor the platform’s content, recommendations, and course pathways, making the experience more relevant and engaging from the very beginning.
Why this feature? Research showed that personalized learning journeys significantly increased user engagement. Collecting user data early on enabled us to tailor the experience, improving retention and long-term satisfaction.
Impact
User Retention: Increased by 15%, with users reporting a more relevant and engaging experience.
Personalization: 85% of users felt their learning experience was personalized based on their input during onboarding.
Problem
User
Before the redesign, users reported feeling overwhelmed and disconnected when first using the platform. The original onboarding process didn’t collect enough information to personalize their learning journey, leading to a one-size-fits-all experience that failed to engage users from the start.
Business
GrowthSchool lacked sufficient data on user preferences, goals, and behaviors, limiting its ability to personalize the learning experience. Without personalization, users were less likely to stay engaged, which directly impacted retention and course completion rates.
Research Insights
User interviews and data analysis (Mixpanel) revealed that learners who had a more personalized experience were more likely to remain engaged and complete courses. The lack of user-specific data during onboarding was identified as a major gap.
Solution
We redesigned the onboarding process to collect critical information about the user’s goals, learning preferences, and interests. This data was then used to tailor the platform’s content, recommendations, and course pathways, making the experience more relevant and engaging from the very beginning.
Why this feature? Research showed that personalized learning journeys significantly increased user engagement. Collecting user data early on enabled us to tailor the experience, improving retention and long-term satisfaction.
Impact
User Retention: Increased by 15%, with users reporting a more relevant and engaging experience.
Personalization: 85% of users felt their learning experience was personalized based on their input during onboarding.
Redesigned the onboarding process to gather user data seamlessly, enabling personalized learning experiences and increasing user retention.