Problem

User

Users needed a way to stay motivated and accountable in achieving their goals. The challenge was to design features that made progress visible and meaningful, while fostering peer support through interactions like challenges and following others for mutual accountability.

Business

To differentiate in a competitive market, Pledgr needed to build a community-driven platform. The profile and account features had to foster long-term engagement by encouraging users to track their progress and interact with their network for support.

Solution

• Designed key Profile & Account features to:

  • Visualize goal progress, keeping users motivated.

  • Enable users to view others' goals and challenge peers for accountability.

  • Implement a follower system to build a support network for shared progress and motivation.

Impact

• Increased user engagement by 17% during beta testing through the design of profile and account features, including calendar and goal tracking.

• Boosted user satisfaction by 30% by leading user research and usability testing, improving overall profile functionality.