GrowthSchool
MY ROLE
Product Designer
TIMELINE
2 months
↑ 25% Revenue
↑ 30% Registration
Context
GrowthSchool had over 2 million learners, yet most users only interacted with the one course they initially signed up for.
Despite having a wide catalog of mentor-led programs, the LMS lacked any system to surface other relevant courses organically. Users had no idea what else they could learn next — and the business was missing a huge upsell opportunity.
Opportunity
How might we introduce a non-intrusive discovery flow that encourages exploration without disrupting the learning experience?
Needed to drive revenue and course registrations
But had to respect the learner’s focus and journey
Goal: Make “what’s next for me” feel natural, not pushy
Solution – Contextual Nudges
We designed a Product-Led Growth system built right into the LMS — woven into natural learner moments:
Discovery Points
Dashboard Nudge → Light call-to-action when a user logs in
Post-Milestone Nudge → Triggered after key course completions
Course Completion Flow → Positioned as “What’s next for you?”
Results
↑ 5,000+ course applications (+30%)
Learners spent more time in-platform and reported greater awareness of program variety
Reflections
Balancing revenue goals with a seamless UX was the hardest part — we resisted the urge to over-promote, and instead designed subtle, smart nudges that guided rather than pushed.
This wasn’t a feature. It was a mindset shift — treating discovery as a core part of the learner journey, not an afterthought.
final designs